As we may all know, the Arab clients tend to be very selective in choosing where to shop when abroad. This is due to one major factor, TRUST. They like to feel secure when dealing with sales people and to make sure that the product range meets their particular taste.

To help announcing the type of service and product range Arabs usually search for, UnderstandArabia Ltd. also gives the “seminar-participating” businesses the opportunity to become members in the Marhaba Club. The club members can display the Arab client trusted club logo on their business entrance which assures the friendly atmosphere and the readiness to cater to their particular needs. The Marhaba Club logo is frequently featured in a well planned advertising and editorial campaign targeting Arabs through newspapers and magazines well distributed in their own countries. Also the logo continually appears in major London hotel internal publications and reaches all the Arab embassies and cultural centres in the UK and Europe.