The Arabian Gulf Customers – Background and Purchasing Habits Seminar, promises to transform any sales team into an Arab customers’ magnet which leads to maximising the ability of their companies to attract such a magnificent purchasing power.

In the Arabian Gulf Customers – Background and Purchasing Habits Seminar, sales professionals would:

	Understand the real reasons behind the wealth of the Arab upper and middle classes.
	Be introduced to the geographical location of the Arab world and differentiate between the Arabian Gulf Countries (oil countries) and the other Arabs.
	Learn the many differences between the Royal family and the public and how to deal with each class member according to their cultural way of doing business.
	Learn what makes the Arabs tick in terms of styling, branding and merchandising.
	Learn how to increase the penetration rate of products and brands within the Arab shoppers’ society.
	Know the reality behind price bargaining and the psychological definition of price.
	Master closing deals in any given situation and maximising sales potential.
	Build rapport and maintain loyalty through a number of practical and proven solutions.
	Get introduced to the differences between Arabian Gulf countries like Saudi Arabia, Qatar, UAE, etc... In terms of culture, mentality and ways of shopping.
Each participant would also receive a substantial and useful booklet which includes:
	Complete seminar speech word-by-word, in order to minimise the need of taking notes during the seminar.
	Full and detailed family tree charts of the royal family in each Arabian Gulf country.
	A detailed list of the most important public personalities and businessmen in each country.
	Useful icons, flags and cote of arms of each country to help sales members spot the understated embassy personnel, with a pin on their suits, when accompanying a royal shopper.